PJMC Marketing Communications » Planet Hippo Breaks US Blockage of British-Made Cadbury Chocolate

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Planet Hippo Breaks US Blockage of British-Made Cadbury Chocolate

www.planethippo.com, one of the UK’s fastest growing providers of website hosting and domain registration services, looks set to be the saviour of American consumers by helping to break Hershey Inc’s blockade of British-made sweets. The innovative ISP has launched a new gift box service for consumers deprived of “proper” Cadbury chocolate made with the British recipe, which includes favourite brands such as Dairy Milk, Wispa, Flake, Boost and Crunchie.

US consumers can now visit www.hippochocolate.com to order their favourite chocolate treats.

According to Darren Lavender, Managing Director of Planet Hippo: “In this globalised world, we believe that consumers should be able to buy the products they want whether it be British tea or Cadbury chocolate. Planet Hippo is helping break this unfair blockade by airlifting chocolate aid parcels to American consumers deprived of their favourite sweets.”

The US blockade started last year when chocolate giant Hershey Inc banned the import of many British sweets claiming it created “brand confusion” with its own products. The company subsequently sued two importers to block Cadbury chocolate bars and other British sweets from being shipped to the United States.

As part of what many in the US are calling “the Boston Tea Party . . . in chocolate,” a mini-trade war has erupted with many Cadbury devotees now boycotting Hershey in retaliation for this blockade. In addition, many thousands of consumers and small retailers across the country are using social media to urge Hershey to allow them legal access to their favourite British treat. A petition on MoveOn.org has already attracted more than 36,000 signatures protesting Hershey’s tactics.

Chocolate connoisseurs say that British-made Cadbury chocolate tastes creamier and is smoother than Cadbury chocolate made by Hershey’s in the USA. This is because in the UK, the first ingredient of a classic Dairy Milk bar is milk whereas in the USA, where Hershey has the license to make and sell all Cadbury products, the first ingredient is sugar.

About Planet Hippo Internet

Planet Hippo Internet is one of the UK’s fastest growing providers of website hosting and domain registration services. The company is part of The Network Selector Group, one of the first of a new generation of companies that can deliver reliable and best price voice, data and video services that take advantage of tariffs and coverage to meet the geographical and usage requirements of customers.

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