PJMC Marketing Communications » DILAX Launches New 3D People Counting System

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DILAX Launches New 3D People Counting System

DILAX, the leading global provider of people counting technology, is launching OptoCount, a new 3D counting system using Enumeris data management software.  This innovative system pioneers a number of new technologies and capabilities, including access to real-time data and a greater range of measurements tracking customer movements through the store, and will deliver significant benefits to the retail sector.

“As a specialist provider of people counting technology with over 24 years’ experience, DILAX has a higher level of understanding of the many ways that people counting technology can be applied to the benefit of the retail sector,” commented DILAX UK. “OptoCount 3-D, coupled with our own Enumeris data management software, provides access to accurate real-time data that enables retailers to make rapid and informed decisions that can impact on the performance of individual stores. The retailer or shopping centre manager can actually track movement of customers between different areas of their stores or centres whilst queue management, occupancy of specified areas and dwell times can all now be measured. This level of information has not previously been available using traditional people counting systems.”

OptoCount 3-D is a web-based solution that is hosted and managed by DILAX and enables authorised users to securely access the data from any location around the clock. The data can be analysed to establish variation patterns based on different factors such as time, prevailing weather, etc. Unlike many competitive systems, customers retain full ownership of the data enabling them to use it freely as required.

Automated warnings of developing situations, such as overcrowded store or checkout areas, can be sent direct to staff on the shop floor using tablets, smart phones or other mobile devices. Data management through the Enumeris software also offers easy integration with other systems including epos, access control and building management systems.

Installers have greater flexibility as the 3D sensor can be located in a wider range of locations. The sensor scans whole objects and slices them into multiple sections to provide more accurate definition. It can differentiate between adults and children as well as tracking their movements.

Enumeris is already being used by one of the world’s leading international retailers to analyse conversion ratios by automatically comparing the number of people that visit their stores with EPOS takings nationwide. The data is being analysed on a store-by-store basis to determine the need for staff training, merchandising, pricing and special promotions.

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