PJMC Marketing Communications » Crystal Palace FC partners with culture analytics experts MyPeople

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Crystal Palace FC partners with culture analytics experts MyPeople

MyPeople Group, the UK’s leading culture analytics specialist, is pleased to announce a multi-year partnership agreement with Crystal Palace FC. This agreement will see MyPeople become the Club’s ‘Official Culture Analytics Partner’.

MyPeople was formed in 2014 by the analytics teams that supported GB Cycling, GB Rowing, England Rugby, the British & Irish Lions and the Philadelphia 76ers. The company specialises in helping organisations create winning, high performance cultures in the business environment using approaches which have already proved successful in elite sport.

The partnership will provide an opportunity for MyPeople to showcase its culture analytics platform to the businesses associated with Crystal Palace FC. The club will also benefit from using this highly successful platform.

According to Barry Webber, Commercial Director, Crystal Palace Football Club: “The partnership with MyPeople goes beyond a branding platform and will provide the Club with valuable insight by providing a profiling service that will deliver significant benefits across the Club. We will soon have a unique level of insight into team dynamics, including the characteristics of our high performing teams and individual employees that support improved business performance. The partnership with MyPeople will ultimately improve the retention of such staff and reduce the attrition of match day staff in general. So we are delighted to welcome MyPeople into our family of partners and are proud to be their chosen club to partner with in the Premier League.”

MyPeople Group, added: “Crystal Palace FC has been consistently innovative in the way they approach analysis on the pitch and their commercial growth off the pitch. Selhurst Park is famed for its atmosphere and is in the top three grounds in the premiership for fans match day experience. We are delighted to partner with the Club to help them continue to grow a high-performance culture, both on the pitch and across the wider organisation.”

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